Title: Media and Entertainment News: New Ventures and Awards
Subtitle: Apple TV eyes EGOT status, Run-A-Muck expands into short stories, and Emilia Clarke stars in a new romantic drama
Excerpt: Apple TV is poised to become the fastest streamer to achieve EGOT status, while Run-A-Muck launches short stories on its platform with an eye towards adaptation. Meanwhile, Emilia Clarke stars in the new romantic drama "Next Life."
Content:
What Happened
In a significant move, media startup Run-A-Muck is expanding into short stories on its ad-supported culture and fashion Substack, Drafting. The company, co-founded by Condé Nast alum Pamela Drucker Mann, believes that short stories could be the next major source of intellectual property for film, television, podcasts, and other multimedia projects.
Meanwhile, Apple TV is on the verge of making history at the Tony Awards. If "Schmigadoon!", the Broadway adaptation of the Emmy-winning TV series, wins any of the 12 Tonys for which it is nominated, Apple TV will have completed an EGOT – wins of at least one Emmy, Grammy, Oscar, and Tony award – in a shorter timespan than any other streaming service.
Why It Matters
The expansion of Run-A-Muck into short stories highlights the growing importance of intellectual property in the media and entertainment industry. With the rise of streaming services, there is a growing demand for new and innovative content, and short stories could provide a rich source of material for adaptation.
Apple TV's potential EGOT status is also significant, as it demonstrates the company's commitment to producing high-quality content across multiple platforms. The achievement would be a major milestone for the streaming service, which launched just six-and-a-half years ago.
What Experts Say
"Rather than starting with a medium and searching for an audience, we start with the story we want to tell and then determine the format that best serves that story," said Pamela Drucker Mann, co-founder of Run-A-Muck.
Key Facts
- Who: Run-A-Muck, Apple TV
- What: Expansion into short stories, potential EGOT status
- When: Run-A-Muck's short stories launch on Drafting, Tony Awards ceremony on Sunday night
- Where: New York City, Tribeca Film Festival
What to Watch
The success of Run-A-Muck's short stories and Apple TV's EGOT status will be closely watched by industry insiders. The impact of these developments on the media and entertainment industry will be significant, as they highlight the growing importance of intellectual property and the commitment to producing high-quality content.
Additional News
- Emilia Clarke stars in the new romantic drama "Next Life", which premiered at the Tribeca Film Festival. The film, directed by Drake Doremus, explores the idea of alternate life-changing choices and features a jazzy and rich romantic tone.
- The film has received mixed reviews, with some critics praising its unique concept and others finding it underbaked.
"Ivy Bettencourt, the heroine of writer-director Drake Doremus' latest romantic navel-gazer, is a little bit of a mess," said one critic.
Key Numbers
- 12: The number of Tony Awards for which "Schmigadoon!" is nominated