politico-wire Los Angeles Fire Department Hires Celebrity PR Firm Amid Criticism Over Palisades Fire Response
The Los Angeles Fire Department's non-profit organization admitted to paying a leading communications agency $65,000 to represent the department following the Palisades fire. The PR firm, which is known for representing high-profile celebrity clients, was reportedly hired to help shape the messaging and public image surrounding the department's response to the disaster. The decision to bring on the PR firm came as the LAFD was facing mounting criticism from the public and media over its handling of the fire.