London TV Screenings Shine as Global Hub for International Content

The London TV Screenings 2026 have once again proven to be a pivotal event in the global television industry, with a diverse range of international content on display and major industry players in attendance. This year's event has been marked by a strong showing from UK talent, with upcoming shows from creators such as Jack Thorne, George Kay, Chris Brancato, and Bill Dubuque, co-creators of hit series like "Adolescence," "Lupin," "Narcos," and "Ozark."

However, the London TV Screenings also highlighted the complexities of the global market, with Japan and Korea's media markets exhibiting contrasting trends in exports and imports. According to data presented by Virginia Mouseler, CEO of The WIT, Japan remains one of the world's most insular television format markets, exporting globally successful unscripted hits while importing almost no foreign concepts (Source 1). This is in stark contrast to the UK, which has become a hub for international content, with the London TV Screenings serving as a key platform for buyers and sellers to connect.

Meanwhile, in Korea, the box office has been dominated by local productions, with historical drama "The King's Warden" maintaining its lead during the Lunar New Year holiday period (Source 2). This trend is reflective of the growing demand for local content in Korea, with international productions struggling to gain traction in the market.

Despite these challenges, the London TV Screenings have proven to be a must-attend event for industry players, with the Hollywood studios in particular recognizing the importance of the UK market. As one industry insider noted, "Timing is everything in TV sales, and the Hollywood studios have decided they like the timing of London in February" (Source 5). This sentiment is echoed by the expansion of COL Group International's microdrama distribution network, which has formalized a cross-continental distribution structure and expanded its global microdrama catalogue to over 1,700 titles (Source 4).

The London TV Screenings have also highlighted the growing importance of regional partnerships in the global content market. COL Group International's expansion into new regional markets is a prime example of this trend, with the company recognizing the need to adapt to changing market conditions and capitalize on emerging opportunities.

In conclusion, the London TV Screenings 2026 have once again demonstrated the UK's status as a hub for international content, with a diverse range of talent and industry players in attendance. However, the event has also highlighted the complexities of the global market, with contrasting trends in exports and imports evident in Japan and Korea's media markets. As the global content market continues to evolve, it will be interesting to see how these trends play out in the future.

Sources:

• Source 1: Japan Exports Hit Formats But Imports Few, WIT Says at Mip London
• Source 2: Korea Box Office: ‘The King’s Warden’ Maintains Lead
• Source 3: London TV Screenings 2026: 20+ Must-Track Series, With Shemar Moore, Brenda Blethyn and the Inimitable Sheridan Smith Plus Shows From ‘Narcos’ and ‘Ozark’ Co-Creators
• Source 4: COL Group International Expands Microdrama Distribution Network With New Regional Partners, 1,700 Title Slate (EXCLUSIVE)
• Source 5: Why The Hollywood Studios Have Made The London TV Screenings A Must-Attend