Bitcoin's Bleak Cycle Meets New Crypto Investment Options

Institutional interest in regulated products grows as Sui ETF launches on Nasdaq

AI-Synthesized from 2 sources

By Emergent Markets Desk

Tuesday, February 24, 2026

Bitcoin's Bleak Cycle Meets New Crypto Investment Options

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Institutional interest in regulated products grows as Sui ETF launches on Nasdaq

The cryptocurrency market is experiencing a dichotomy, with Bitcoin's price struggling to regain its footing, while institutional interest in regulated investment products continues to grow. According to recent data, nearly 59% of Bitcoin's supply is currently in the red, marking the worst profit cycle in the cryptocurrency's history.

Analyst DurdenBTC's supply in profit tracker revealed that only 44.2% of coins were in profit when Bitcoin was trading at $68,000, a stark contrast to previous market downturns. For example, in December 2018, when Bitcoin was trading at $3,359, 43% of coins were in profit. Similarly, during the COVID-19 crash, when Bitcoin was trading at $4,959, 48% of coins were in profit. This suggests that the current market scenario is a balance-sheet problem, with many investors holding onto losses.

Meanwhile, 21Shares, a financial services company specializing in cryptocurrency exchange-traded products (ETPs), has launched the TSUI ETF on Nasdaq. This new ETF provides U.S. investors with a regulated and streamlined way to gain direct exposure to Sui (SUI), a cryptocurrency that is currently trading at $0.86.

The launch of the TSUI ETF highlights the growing momentum behind institutional interest in regulated crypto investment products. As the cryptocurrency market continues to mature, investors are increasingly looking for secure and reputable ways to gain exposure to digital assets. The TSUI ETF is the latest example of this trend, offering investors a regulated and established way to invest in Sui.

The TSUI ETF is not the only example of institutional interest in Sui. Recently, financial entity Canary Capital launched the first-ever staked SUI ETF, further demonstrating the growing focus on this cryptocurrency.

The contrast between Bitcoin's struggles and the growing interest in regulated investment products like the TSUI ETF is striking. While Bitcoin's price continues to fluctuate, investors are increasingly looking for secure and reputable ways to gain exposure to digital assets. As the cryptocurrency market continues to evolve, it will be interesting to see how this trend develops.

According to 21Shares, the TSUI ETF is designed to provide investors with a widely available access point to Sui, leveraging the industry's preeminent tech stack to support global payments use cases and financial applications. The ETF's listing on Nasdaq also underscores the growing recognition of cryptocurrency as a legitimate asset class.

As the cryptocurrency market continues to navigate its current challenges, the launch of the TSUI ETF is a significant development. It highlights the growing institutional interest in regulated investment products and provides investors with a new way to gain exposure to Sui. While Bitcoin's struggles may dominate the headlines, the growth of regulated investment products like the TSUI ETF is a positive sign for the long-term health of the cryptocurrency market.

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